The Morning After Euro 2024 campaign has been launched to help motorists avoid the pitfalls of morning after drink driving during the upcoming tournament.

The campaign urges motorists to familiarise themselves with how long it takes for alcohol to pass through the body, particularly if they plan to take to the road the following morning.

Data shows that during 2021, there were 740 reported drink-drive collisions between the hours of 5am and 1pm, defined as the ‘morning after’ period. This represents 16% of all drink drive collisions that year.

Meanwhile in 2019 (the latest data available), police forces administered 27,515 breath tests after a collision during the same time period - 35% of all tests carried out.

A series of social media graphics - proofs of which can be viewed at the top of this page - have been produced for the campaign, which local authorities and organisations can purchase and brand. These are football themed, one of which centres on the hot topic that is VAR (video assistant referee). The suite of creatives also includes red/white version for England and blue/white for Scotland fans.

Along with the suite of five graphics, the package includes suggested social media captions and a template press release. The package is priced at £595 (plus VAT) to include branding. Other amends can be made upon request.