Morning After Euro 2016 campaign – a timely reminder for footy fans


MA picture

Whoever you support, don’t let a ‘morning after’ penalty ruin your Euros

With the big kick-off less than three weeks away, Morning After has launched its Euro 2016 campaign.

Coinciding with the tournament in France, the campaign will run from 10 June to 10 July 2016, with a range of resources to remind people how long it takes for alcohol to pass through the body.

And with four of the five home nations participating (we’re sorry you missed out Scotland), the tournament provides the perfect opportunity to issue a reminder of the dangers of morning after drink driving.

Already supported by a number of local authority road safety teams, the campaign will have a social media presence, using the hashtag #AvoidThePenalty, and will be promoted via the Morning After Facebook and Twitter pages.

For the first time, the campaign will also use the crowdspeaking platform Thunderclap to propel its message across the internet.

Simon Rawlings, Morning After campaign manager, said: “With England, Wales, Northern Ireland and the Republic of Ireland all involved this time round, Euro 2016 looks set to capture the imagination of a vast audience across Great Britain and Ireland.

“Friends and families will come together at home and in pubs and clubs to enjoy the matches and, in many cases, a few celebratory drinks.

“Our campaign aims to provide a timely reminder of how long it takes for alcohol to pass through the body, in a bid to help motorists avoid unwittingly driving while over the limit the ‘morning after’.”

There’s still time to participate!

The Morning After Euro 2016 campaign artwork is available for road safety teams and other stakeholders to purchase.

The artwork is available in three formats (A4 poster, A6 postcard & social media banners etc) for the fee of £495 plus VAT. This includes adding your logo and/or contact details, and tweaking the wording to suit your purposes.

For more information contact Simon Rawlings on 01379 650112.

The Morning After campaign

The Morning After campaign, which has been running for several years, is designed to help normally responsible people avoid the risk of a drink drive conviction – or worse still, cause a collision or casualties while ‘over the limit’.

The campaign includes a website which receives on average more than 30,000 visits each month, and an app which has over 15,000 downloads. The morning after ‘calculator’ can be downloaded free of charge from Google Play and the App Store.

Data from the Government’s THINK! campaign revealed that in 2013 an estimated 740 reported drink drive collisions took place in the morning, and around 5,500 people fail breath tests between 6am and midday every year.

The THINK! research also found that 58% of those surveyed (800 drivers) would have four or more drinks on a night out, and still sometimes take a risk by driving the following morning – with only a third (33%) aware they could still be over the limit.


Posted in Uncategorized.