The 2014 festive ‘Morning After’ drink drive campaign reminds drivers that it is all too easy to fall from a responsible and highly regarded member of society to a convicted drink driver – in the flash of a blue light.
The campaign targets both male and female drivers, picking up on a report published earlier this year which highlighted a “growing problem” with women drink driving. The report, ‘Women and Alcohol’, suggests that road safety messages should emphasise that drink driving is not just a male problem.