ABOUT THE CAMPAIGN

The 'Morning After' drink drive campaign aims to make people aware of the risk of driving the morning after drinking.

MA-girls

  • Long established (2006) - now in 18th year
  • Website top on 'Google' for morning after drink driving phrases
  • Website received more than half a million views in 2023
  • Website is 'go to' resource for people wanting morning after drink drive info
  • More than 40 road safety teams/organisations have participated in Morning After campaign

Campaign independently evaluated in March 2014

  • Evaluation concluded: Morning After campaign materials have considerable potential for changing public views on drinking alcohol and then driving the following morning
  • Evaluation identified: a substantial need for educational campaigns on drinking alcohol and then driving the following morning
  • Evaluation report can be downloaded from Road Safety Knowledge Centre¬†

The resources produced to support the morning after campaign are available for road safety teams to purchase, either as artwork or as printed resources.

For more details about prices, options and how to order please contact Edward Seaman at Stennik on 01379 650112.

Click here to see the road safety teams that have or are participating in the morning after campaign.